Google rebranded G Suite as the collaboration and productivity market evolves amid a convergence of video conferencing, productivity apps and messaging that include the likes of Gmail, Drive, Docs and Meet. The new name is Google Workspace, a name the company already hinted at when it first introduced a set of new collaboration tools and Google Meet integrations for the service earlier this year. Now those new tools are coming out of preview and with that, the company decided to also give the service a new name and introduce new logos for all the included productivity apps, which are now being used — and paid for — by more than 6 million businesses.
G Suite, as the brand for Google’s paid offering, originally launched in 2016. In a press briefing ahead of today’s announcement, Google’s Javier Soltero, the company’s VP and GM for what is now Google Workspace, noted that the company wanted to ensure that the service that people use is the same thing that people buy. Read more